Paid Digital Media Optimization

Optimizing campaigns

At MHP/Team SI, we believe in building custom, real-time dashboards that are based on what our clients need. We also know every client’s needs are different. We’ve built a live dashboard that clients can log into at any point to see how their Key Performance Indicators (KPIs) are performing. As a client, you will have the opportunity to click and dive into calls, listen to calls, look at keywords from calls, etc. It will be built specifically for you by our dedicated analytics team.

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Calls
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Keywords
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Leads
Doppio® Optimization
Marketing campaign reporting

Providing unlimited reporting

The reporting frequency through emails or calls will be based on your need — there’s no limit on pulls or pushes of data. We built our system to be as flexible as possible. And remember, you can log-in to the portal at any time of the day just like our data scientists and account services teams do every single day.

Data
Scientists

Account Services Teams

Whitney Burgess, our Vice President of Strategy and Client Services, leads a digital marketing team that meets weekly with your digital account executives and data scientists.

Their goal is to determine what is working and what needs adjusting on your campaigns. Some clients want to know optimization details and others leave that trust in our hands. Either way, together, they will decide on certain keywords, site list, TraDigital™ marketing tactics, creative assets, etc., to pause or to enhance through attribution modeling.

Your account will be touched every single day. That’s how you stay ahead of the game with paid digital media optimization.

“Set it and forget it.”
– no one at mhp/Team SI

Marketing Optimization
Doppio®

Driving decisions with data

You might notice on Doppio® what appears to be duplicated data sources, but, in fact, they are not.

They may appear to be the same, but diversity is the key to A/B testing. You can not rely on one data stream to run your campaigns. You must A/B test your campaigns. Period.

The optimization process is not only for digital media; we will look at the quality scores of the landing pages and map out the clicks and actions from those landing pages. A landing page is never perfect. Especially on mobile.

strategy

Our A/B Testing Strategy
Goes Like This

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Client Needs

Decide which pages to test based on client needs and page performance in Google Analytics.

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Heat-Mapping

Implement heat-mapping code for 2 – 4 weeks, depending on how much traffic the page gets.

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Analyze Heat-Map

Analyze heat maps and Google Analytics to identify friction in the user experience.

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Proposal

Propose a test.

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Test

Roll out test & collect data.

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Analyze Test

Analyze A/B test.

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Implementation

If the test found the new version of the page successful, implement the change.

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Repeat

Run heat maps again to validate the outcome of the test and look for new opportunities.

AB Strategy

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