MHP/Team SI has emerged as a “game changer” in the field of banking and financial services. With a full suite of marketing and advertising services, we are able to develop a results-focused marketing mix to promote banking and financial products to the right customers.
We have experience crafting digital solutions for banking and financial services companies. We put together a few examples of our best work to demonstrate how we produced a low online cost-per-lead and significant return-on-ad-spend for our clients.
HELOC Case Study
Our marketing mix produced 21% of all online applications and produced a $100 cost-per-lead.
Credit Card Case Study
Demonstrated end-to-end reporting capabilities and 49% of online applications started with our mix
Mortgage Loan Case Study
12% Conversion Rate for online mortgage applications – 188% above the industry standard
MHP/Team SI has 50 years of marketing, advertising, and strategy experience for banks, credit unions, and financial institutions.
With the latest media tools and techniques, our marketing strategists target the right potential customers for your bank’s marketing goals at the right time with the right messages and the right frequency using data.
MHP/Team SI has fine tuned TraDigital marketing for banks. This means that we seamlessly integrate traditional and digital marketing techniques to reach your potential customers where they live, work and play.
We consider ourselves to be channel agnostic. If a strategy works, it works! We use a FLA-compliant, data-driven approach to create personas, find the correct target audience and utilize the correct channels.
MHP/Team SI tailors our banking and financial marketing efforts to grow our clients’ digital presence through content marketing, search engine marketing, and search engine optimization.
We target your message online, on smartphones, on Connected TV, and on IP addresses by reaching customers at the household level. This allows us to meet customers at every stage of life.
If you have an ideal audience in mind, we can target them with marksman precision through Doppio®, our FLA-compliant proprietary data analytics platform. Here’s how it works.
For example, with our FLA-compliant financial marketing strategies, we have data‑sets that can directly target
How about going after people shopping for their next vehicle? Or targeting an auto dealership’s IP address to provide key influencers and decision-makers with content designed to convince the dealer that they should be recommending you to their customers who need financing?
Those examples are just a few of what we can do for you.
In our TraDigital™ marketing plan, we apply innovative ideas and techniques to the time-honored and trusted assets of brand building and storytelling — introducing your business as a solution to your audience’s financial needs. Better yet, we already understand the demands of compliance and privacy in the financial sector and know how to build up a bank’s brand in the process.
This is all part of a data-driven marketing approach. Determine the segment you need to go after and hit the bullseye with a data-backed banking and financial marketing strategy that connects with your audiences.
It’s time to EMBRACE data-driven marketing and revive your financial services brand. It is time to recognize the advances made in modern marketing, lead generation, and targeting in both the message AND the media used to deliver it.
Your path to success begins with a conversation.
TraDigital™ marketing insight for the banking and financial industry.
