Marketing Strategies for Healthcare Systems

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Marketing Strategies for Healthcare Systems

Connecting Patients to Hospitals with the Right Marketing

When it comes to healthcare marketing, we know how to find your potential patients and reach them where they are.

Whether your goals are to build awareness, increase appointments or inform your audience about expanded services, we will work with you to get the right digital marketing and advertising mix to reach your objectives.

We take time to learn about your institution, your culture and your key stakeholders to ensure that your marketing is actionable and effective.

Our Hospital System Clients

Looking for a Healthcare Marketing Agency?

Creating a Customized Patient Experience

At MHP/Team SI, we specialize in omnichannel TraDigital™ marketing communications, blending traditional and digital marketing to provide a customized consumer experience.

We see the value in knowing how all the audience touch points work together, whether that’s an outdoor billboard or an online video ad. This provides the big picture of how all these efforts complement each other and motivate your patients to take action.

Bring Potential Patients to Your Site

One of the most fundamental healthcare marketing strategies is search engine optimization. Our SEO team is obsessed with research, seeking to merge user behavior and intent to provide solutions for your patients.

Once we identify the best keywords, we look at market share and market penetration opportunities. We want to help you focus energy on the best markets for success.

By optimizing your website and creating new pages for search engines to crawl and index specifically focusing on these keywords, we will dominate the real estate in organic search.

Get the Help YOU Need

We work with clients of all sizes and budgets. Whether you are looking for a full-service agency or just need us to tackle a specific project, we have the right team to support your needs.

We offer services which hit at any level of the marketing funnel:

Track Your ROI

At MHP/Team SI, we understand the importance of demonstrating the success of medical marketing efforts. We also know that healthcare decisions are complicated and patient-tracking data is sometimes difficult to access. We will help you comb through your available data and identify new ways to track the return on your marketing investment.

From data migration to dashboard creation, we help our clients maximize their marketing budgets and showcase marketing wins.

Handling Industry Challenges: Consumerism

In the healthcare industry, patients are driving healthcare systems to rethink care delivery models and put transparency and ease of access first.

Healthcare leaders are realizing that to differentiate themselves from the competition, they must meet these challenges. The customer has a voice, and they are shopping to find the right healthcare provider to meet their needs.

Handling Industry Challenges: Recruiting

We understand how hard recruitment can be in this industry, especially given all that healthcare workers have endured over the past few years.

We will work with you to find out what sets your company apart in terms of culture and benefits. We have experience targeting all types of positions in your institution, from emergency services workers to transport technicians to physicians to nurses.

We know how to reach these potential employees where they are. We have developed complex marketing campaigns as well as event outreach in this space.

We will work with you to find the right solution to meet your staffing needs.

Handling Industry Challenges: Website & App Development

A patient’s customer experience doesn’t begin when they walk through your hospital or clinic’s front door. It begins with the first click on your website.

We have an award-winning, in-house website development team that can help you stay on the cutting-edge of the online world.

From content strategy development to search engine optimization to website development and design, we help our clients ensure that their websites make the right first impression.

Partner with MHP/Team SI!

Are you looking for an agency to help you reach your healthcare system’s marketing goals? With more than 75 years of combined provider-side experience on our team, we’re a natural fit. Fill out the form below to start a conversation!