Meet Our Healthcare Marketing Experts

With nearly 200 years of combined experience marketing health systems and hospitals, our team of experts is happy to connect and discuss your marketing pain points.

Lannie Byrd
Chief Operating OfficerConnect with MHP/Team SI on LinkedIn

Lauren Farabaugh
Director, Healthcare Strategy
Connect on LinkedIn

Amanda Mauck
Account Strategy Director
Connect on LinkedIn

Mark Samber
Vice President, SI LabsConnect on LinkedIn

Proud Sponsor of the 2023 Healthcare Internet Conference

MHP/Team SI is a proud sponsor of HCIC in Los Angeles, CA. Be sure to connect with us at our booth, where we’ll be showing impactful ROI in action and providing visitors with opportunities to win cash. Get the most ROI on your visit by stopping by our booth. We’ll see y’all there! 

TraDigital: The Art of Blending Traditional and Digital®
Types of Healthcare Clients

Blending traditional and digital for the ultimate omnichannel approach

In 2010, we began developing our own approach to marketing, blending traditional and digital media strategies to drive results for our clients. We call it TraDigital™, where we look at every way your audiences can experience your brand and deliver to those audiences the strategic touchpoints for them at the appropriate level of the marketing funnel.

We’ve used this method to prove real ROI for our clients year after year.

Did we mention we knew this would be important before it was cool?

TraDigital™ Services

Awards & Recognitions

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    Case Study

    Arkansas Healthcare Association

    Situation Analysis:

    Long-term care facilities have been hit especially hard during the COVID-19 pandemic. The Arkansas Health Care Association (AHCA), the association that represents long-term care facilities in Arkansas, began preparing in February 2020 when the first positive case was confirmed at a Washington state facility. It was a matter of when, rather than if COVID-19 would occur in Arkansas. It was necessary for AHCA to act swiftly to plan safety, prevention and communications protocols. AHCA engaged MHP/Team SI to begin working on a crisis communications strategy. Fortunately for Arkansas, the first COVID-19 positive case did not occur in a long-term care facility until March 2020.


    There has been no shortage of challenges dealing with COVID-19. It has been a continuous struggle to prevent the spread of misinformation, including among media outlets. Human error, combined with a fluid and rapidly changing environment present constant daily challenges. Due to our proactive communications efforts with families and employees, oftentimes when family members are contacted by the media, relatives provide positive feedback on how the facility is handling COVID-19 and emphasize that their loved ones are receiving the highest-quality of care. 

    Additionally, our proactive media efforts forged long-lasting media relationships. Because of our approach, the media have come to call on AHCA and MHP/Team SI for all long-term care facility information. We have created an open and transparent relationship with media that has helped mitigate negative news coverage.

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    Better ROI

    Connected TV offers budget-friendly, effective advertising compared to linear television.

    Precise Targeting

    Data Segments for expanding your audience with near-limitless options.

    Cross-device Retargeting

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    Insights from Our Healthcare Marketing Experts