Proud Sponsor of the 2022 Healthcare Internet Conference

MHP/Team SI is a proud sponsor of HCIC in Miami. Be sure to connect with us at our booth, where we have a retro, arcade-style Ms. Pac-man console. While you’re at it, consider taking advantage of our exclusive HCIC offer below. We look forward to meeting you!

HCIC Exclusive Offer: Get 50% Off the Audit

Proving Measurable Marketing Success for Your Healthcare Organization

ABA audit

The first step in proving performance marketing success is having the right foundation. That’s why we’re offering an audit for your Google Analytics and Google Tag Manager accounts.

Our 130-point audit covers best practices on these accounts, ranging from event setup to cross-domain tracking and other customizations. You’ll walk away with a scorecard and prioritized recommendations to set your bank up for measurable marketing. 

Claim your offer today for 50% off!

Meet Our Healthcare Marketing Experts at HCIC

With over 20 years of healthcare marketing experience, our team of experts is happy to connect with you and discuss your marketing pain points. 

Lannie Byrd, Chief Operating Officer, MHP/Team SI

Lannie Byrd
Chief Operating OfficerConnect with MHP/Team SI on LinkedIn

Lauren Farabough, Director of Healthcare Strategy, MHP/Team SI

Lauren Farabaugh
Director, Healthcare Strategy
Connect on LinkedIn

Amanda Mauck, Account Strategy Director, MHP/Team SI

Amanda Mauck
Account Strategy Director
Connect on LinkedIn

Mark Samber
Vice President, SI LabsConnect on LinkedIn

TraDigital: The Art of Blending Traditional and Digital®
Types of Healthcare Clients

Blending traditional and digital for the ultimate omnichannel approach

In 2010, we began developing our own approach to marketing, blending traditional and digital media strategies to drive results for our clients. We call it TraDigital™, where we look at every way your audiences can experience your brand and deliver to those audiences the strategic touchpoints for them at the appropriate level of the marketing funnel.

We’ve used this method to prove real ROI for our clients year after year.

Did we mention we knew this would be important before it was cool?

TraDigital™ Services

Awards & Recognitions

Claim Your 50% Off GTM Audit!

    Case Study

    Arkansas Healthcare Association

    Situation Analysis:

    Long-term care facilities have been hit especially hard during the COVID-19 pandemic. The Arkansas Health Care Association (AHCA), the association that represents long-term care facilities in Arkansas, began preparing in February 2020 when the first positive case was confirmed at a Washington state facility. It was a matter of when, rather than if COVID-19 would occur in Arkansas. It was necessary for AHCA to act swiftly to plan safety, prevention and communications protocols. AHCA engaged MHP/Team SI to begin working on a crisis communications strategy. Fortunately for Arkansas, the first COVID-19 positive case did not occur in a long-term care facility until March 2020.


    There has been no shortage of challenges dealing with COVID-19. It has been a continuous struggle to prevent the spread of misinformation, including among media outlets. Human error, combined with a fluid and rapidly changing environment present constant daily challenges. Due to our proactive communications efforts with families and employees, oftentimes when family members are contacted by the media, relatives provide positive feedback on how the facility is handling COVID-19 and emphasize that their loved ones are receiving the highest-quality of care. 

    Additionally, our proactive media efforts forged long-lasting media relationships. Because of our approach, the media have come to call on AHCA and MHP/Team SI for all long-term care facility information. We have created an open and transparent relationship with media that has helped mitigate negative news coverage.

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    Better ROI

    Connected TV offers budget-friendly, effective advertising compared to linear television.

    Precise Targeting

    Data Segments for expanding your audience with near-limitless options.

    Cross-device Retargeting

    After viewers see your ad, gently remind them across devices using household IP targeting.

    Premium Audiences Available

    Access more than 100 unique segments based on accurate proprietary audience data.

    In-flight Optimization

    Reach, frequency and performance can be optimized across campaigns.

    Reporting and Transparency

    Each month, we can provide a report outlining campaign performance.


    Insights from Our Healthcare Marketing Experts