Hospitals and medical practices using the Facebook Meta pixel on their websites need to take a second look. While healthcare marketers want to be able to track marketing efforts and determine when patients make an appointment online from a Facebook ad, this could be a HIPAA violation. A recent investigation by The Markup tested the […]
Google has announced that it will once again postpone the depreciation of third-party cookies on Chrome. Third-party cookies will continue to be present in the software until at least the second half of 2024. Anthony Chavez, vice president of Google’s Privacy Sandbox, indicates the delay will provide a much-needed extension to prepare Google’s cookieless marketing […]
Google recently announced that they will be sunsetting their popular Universal Analytics (aka Google Analytics 3) web analytics platform on July 1, 2023. At that time, Universal Analytics will stop collecting data. Website owners and marketers will then be forced to transition to Google Analytics 4, a greatly changed platform that could cause problems for […]
In the last 10 years, the world of financial marketing has changed dramatically. The internet has made creating a savings account, signing up for a credit card or applying for a loan exponentially easier. Coinciding with the rise of online banking was the rise of digital financial marketing. It’s now easier than ever to identify […]
When it comes to understanding online customer behavior and increasing profitability, a firm grip on analytics is crucial. At MHP/Team SI, data plays a very important role in crafting winning strategies for each and every client we work with. For over a decade, we’ve been using reliable, up-to-date products to measure performance and maximize efficiency. […]
At MHP/Team SI, we coined the term “TraDigital.” A TraDigital marketing approach blends the best of digital marketing and traditional marketing to create a holistic and unified marketing strategy. Over the years, we’ve seen TraDigital advertising success across a variety of industries. One of our favorite success stories, though, is that of Taylor King Law. […]
It seems like everyone’s making a podcast these days, from world-renowned journalists and authors to the odd teenager next door. Podcasting is an easy way to share your message with the world. It is an excellent tool for businesses and individuals to build a brand, share their story and cement themselves as thought leaders in […]