Google recently announced that July 1, 2023 will mark its sunset of Universal Analytics (UA). On this date, marketers will be forced to use the new Google Analytics 4 software. This news has sent digital marketers in a scurry, seeking to begin to run their tracking and reporting on GA4 to ensure they have the […]
On March 16th, Google announced July 1, 2023 as the date they plan to sunset Universal Analytics (also known as GA3). This gives website owners and marketers fifteen months to migrate to Google Analytics 4 (GA4). On that date, GA3 will stop processing new data. Any traffic after that date will not appear in GA3 […]
The Director of Analytics and SEO for MHP/TeamSI, John Morgan, sat down with us as part of our Ask the Experts series to discuss the newest core update from Google. The current Google core algorithm update rollout started on November 17th, and has finished rolling out as of November 30th. Initially, we were worried that […]
Google just updated the way their search results work again. The new update can dramatically impact the organic traffic to your site. Lean more from Director of Analytics John Morgan.