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Author: John Morgan

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SEO and Analytics
Universal Analytics vs Google Analytics 4 (GA4)
SEO and Analytics
John Morgan April 6, 2022

Comparing Universal Analytics and GA4

Google recently announced that July 1, 2023 will mark its sunset of Universal Analytics (UA). On this date, marketers will be forced to use the new Google Analytics 4 software. This news has sent digital marketers in a scurry, seeking to begin to run their tracking and reporting on GA4 to ensure they have the […]

Marketing Insights SEO and Analytics
Marketing Insights SEO and Analytics
John Morgan March 17, 2022

Google Sets Deadline for Universal Analytics

On March 16th, Google announced July 1, 2023 as the date they plan to sunset Universal Analytics (also known as GA3). This gives website owners and marketers fifteen months to migrate to Google Analytics 4 (GA4).  On that date, GA3 will stop processing new data. Any traffic after that date will not appear in GA3 […]

Marketing Insights TraDigital™
Marketing Insights TraDigital™
John Morgan December 3, 2021

Ask the Experts: Google’s November 30th Core Update

The Director of Analytics and SEO for MHP/TeamSI, John Morgan, sat down with us as part of our Ask the Experts series to discuss the newest core update from Google. The current Google core algorithm update rollout started on November 17th, and has finished rolling out as of November 30th. Initially, we were worried that […]

Marketing Insights TraDigital™
Director of Analytics John Morgan discusses Google's latest algorithm update and it's impact on organic search. Watch the video.
Marketing Insights TraDigital™
John Morgan September 17, 2021

Google Update Changes Page Titles in SERP

Google just updated the way their search results work again. The new update can dramatically impact the organic traffic to your site. Lean more from Director of Analytics John Morgan.

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