If you follow college sports, then you have likely heard of NIL (meaning name, image and likeness) and the opportunities it presents for both student-athletes and brands. Thanks to a combination of new state laws and NCAA legislation, brands have been testing uncharted territory by tapping college athletes for marketing campaigns. Some brands have utilized […]
The Super Bowl is the largest advertising event of the year. It’s the one time each year that advertisers get a massive, captive audience to watch their commercials. Large companies take advantage of this advertising opportunity to build their brand, announce new products, and shape the way consumers view their company. With Super Bowl LVI […]
2022: Here’s hoping it’s not 2020, too. While the COVID-19 pandemic drastically impacted the news landscape, it putting thousands of journalists out of jobs and dominating content for two years, savvy public relations practitioners know there is more to come in 2022. In this blog, the PR experts at MHP/Team SI identify three trends you […]
Brands that have decided to sit out of the big game are making a PR decision that has garnered significant positive earned media coverage. For some brands, sitting out of the most-watched live sporting event comes down to dollars and sense.
A true strategic communications plan encompasses every TraDigital™ discipline — paid media (both traditional and digital), owned media and loaned media.