By Patrick Pipkin, Media Director Earlier this month, Nielsen announced that it would continue to move forward with the integration of out-of-home (OOH) TV viewing into existing national TV measurement. In fact, earlier the same week, Nielsen had announced plans to temporarily forego combining these two data streams over concerns about wide variances in viewing […]
Mangan Holcomb Partners’ Colbie Jones, of Stuttgart, has been elected to serve on the Arkansas Urban Forestry Council (AUFC), a nonprofit focused on the conservation of urban and community trees across the state. Jones was elected to the council along with Lisa Tribble, of Mabelvale. Jones will serve on the board providing AUFC with communications […]
Kelsey Blackmon has been promoted to senior account executive at Mangan Holcomb Partners/Team SI (MHP/SI). In her new role as a senior account executive, Blackmon will continue to design, optimize, and facilitate the execution of multi-channel marketing strategies to meet her clients’ unique business goals, and act as a liaison between her clients and the […]
TraDigital™ omnichannel marketing from MHP/Team SI is the holistic marketing and brand experience for your audiences.
Marketers and agency strategists need a team of vertical experts representing all the key disciplines to complement their own expertise and experience to develop a TraDigital™ omnichannel plan that tests, then leverages every appropriate tool in the toolbox to achieve marketing objectives.
MHP/Team SI has ingrained TraDigital™ tactics in all facets of our organization, including in our training and recruiting efforts. We work to offer a TraDigital™ environment where our employees grow their skills in both traditional and digital marketing. Not only does this lead to well-rounded employees, but it means our employees are able to implement well-rounded campaigns for our clients.
Written by Bobby Ampezzan Our parents recall the days when a newspaper ad for home appliance repairs or a TV spot for grocery store discounts heavily influenced their consumer choices. TV and print gatekeepers conferred confidence. Word of mouth was deeply persuasive, too. Today, the internet is a channel with far less exclusivity, but one […]
Friday, March 13, 2020, was the last day the majority of our staff was physically together. Since then – like the rest of the world – we have been figuring out how to get our work done somewhere other than an office setting. Fortunately, we’re professional problem solvers. With several years’ worth of experience of […]