Traditional media is the bedrock of the advertising industry. While digital channels have grown rapidly and many times passed their traditional counterparts in prominence, our traditional media practices continue to evolve. The growth of streaming services and connected TV play a role in this evolution, as does a growing need for advanced reporting frameworks to […]
Nielsen’s decades-long dominance as the industry standard for media currency may be coming to an end, or at least changing quite a bit. Nielsen has been the target of increased scrutiny over the past several months as a result of its allegedly underreporting TV viewing in the months following the onset of the 2020 pandemic […]