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Author: Tim Whitley

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Banking Marketing
Banking Marketing
Tim Whitley November 23, 2022

Why End-to-End Reporting is Essential to Your Bank

How often does the c-suite ask you, “How much are our marketing dollars getting us?” or “How much does it cost our bank to get more mortgage loans?” To answer these questions with confidence, you need end-to-end reporting.  End-to-end reporting is essential for banks, credit unions, and other financial institutions. You, and the marketing team, […]

Marketing Insights
Marketing Insights
Tim Whitley October 18, 2022

Personalization, Consumer Attitudes, and Marketing Strategy

One of the most important trends in today’s digital marketing landscape is personalization. While personalization has been present in the digital marketing world for a while now, consumers have only recently come to accept and expect personalization in the way in which brands interact with them online. Amazon and other eCommerce companies were the first […]

SEO and Analytics
SEO and Analytics
Tim Whitley October 5, 2022

Deciphering Google’s “Helpful Content” Algorithm Update

On August 18, 2022, Google announced a new “helpful content” update to its algorithm. While this update certainly sounds “helpful,” what exactly does it entail? Is your website in danger of getting unlisted as a result of your previous SEO strategies? Generally speaking, this new algorithm update is an attempt to promote “human-first content” and […]

Marketing Insights TraDigital™
Ask the Experts Roundtable Discussion 2022 Marketing Predictions
Marketing Insights TraDigital™
Tim Whitley January 6, 2022

Marketing Predictions for 2022 (Ask the Experts)

CEO of Team SI, Tim Whitley, leads a discussion with Andrew Levenson (Director of Growth) and Lannie Byrd (COO and Tradigital™ Marketing Expert) to talk about marketing trends and forecasting trends in the coming year of 2022. There’s a lot of discussion surrounding the coming year due to the fact that there have been so […]

Banking Marketing Marketing Insights
home-buyer-trends-financial-marketing
Banking Marketing Marketing Insights
Tim Whitley April 2, 2021

Using Data to Implement Effective Marketing Strategies for Your Bank

The customer journey for home loans in 2020 showed unexpected results. See what we found and learn how your bank can target in-market customers.

Marketing Insights
Don't Quarantine Your Marketing
Marketing Insights
Tim Whitley March 31, 2020

Don’t Quarantine Your Marketing

By Tim Whitley We are living in uncertain times. Many of us were adversely impacted both in our business and personal lives during the financial crisis of 2007 and 2008. We all remember where it started and how it negatively impacted our economy. But this is different. It even feels different. This time the enemy […]

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