Business-to-Business, or B2B, marketing is crucial to those who sell products to businesses. Whether you run a business who prints business cards or a company that sells complex business intelligence software, your B2B marketing strategy is key to meeting the bottom line. Historically, B2B marketing looked different from marketing other kinds of products. Trade shows, […]
As work culture continues to evolve, the way marketers communicate with business decision makers must evolve with it. Remote work is one of the trends which will not go away. This brings along its own unique challenges for marketers. In the world of business to business, or B2B, marketing, the challenge becomes even greater when […]