Banking Marketing
Banking Marketing

Marketing Mortgages to Millennials: The Online Mortgage Application Customer Journey for Bank Marketers

As the largest generation in the United States, millennials hold significant sway in the housing market. Born between 1981 and 1996, this age group currently spans from ages 26 to 41 representing a great portion of those who are establishing careers, starting families, or even getting divorced. As a result, millennials makeup 43% of homebuyers […]

Banking Marketing
Banking Marketing

“Show Me the Money!”: How Performance Marketing Succeeds for Banks, Credit Unions and other Financial Institutions

We know banks, credit unions, and other financial institutions are under pressure to perform. Whether you need more customers to open checking accounts or you need an increase in mortgage loan applications, your marketing strategy is crucial to your future success. And, many times, you need a partner to help implement that strategy. MHP/Team SI […]