Redlining is the discriminatory practice of banks and mortgage lenders withholding services from people who live in certain neighborhoods, particularly communities of color. While illegal today thanks to the Fair Housing Act of 1968, other types of redlining still exist, just not in the exact same forms they did in the past. Digital redlining is, […]
The values of diversity, equity and inclusion in the workplace have to move beyond a mission statement in order to foster a more inclusive work environment. The Society for Human Resource Management (SHRM) reported that understanding intersectionality and fostering a sense of belonging are two vital factors in creating an authentic, successful team– the kind […]
As marketers, it’s incredibly important to make sure your audience feels seen, understood and accurately represented. Diversity and inclusion should be kept in mind when it comes to all marketing efforts– from public relations, to website content and everything in between. Viewers are more likely to positively respond to brand messaging when they see diverse […]
This Hispanic Heritage Month, we’ve gathered some data showing you where this audience searches and engages with content. There’s never a one-size-fits-all strategy for content distribution, so take the time, first, to understand where your specific audience is spending its time online and, next, to ensure your content is transcreated to provide relevant messaging and overall end-to-end-experience.