During the holiday season, it’s no secret that too much stress can take you from merry to morose if you aren’t careful. Between work, shopping, spending time with your family and attending events, you may find it difficult to juggle everything and stay jolly. Don’t fret! With a little planning, you can ensure that the […]
Despite years of celebration and acknowledgement, some people still don’t know about Hispanic Heritage Month. Why is it celebrated? Why does it begin on the 15th of September? Why is all of this information important? Your business’s celebration of Hispanic Heritage Month is important if you serve and market to diverse populations. It helps to […]
Companies across the country are putting more and more emphasis on diversity, equity and inclusion, but something is often overlooked in the mix—mental health. May is Mental Health Awareness Month, and it’s a great time to share information, help break the stigma and start conversations about the importance of mental health. Every employee is unique, […]
March 8 is International Women’s Day. It’s a day to celebrate the contributions of women to our world, our workplaces, our families, and beyond. It’s a day to recognize the progress which has been made towards gender equality and to commit ourselves towards advancing that cause in the future. Advertising used to be a male-dominated […]
Redlining is the discriminatory practice of banks and mortgage lenders withholding services from people who live in certain neighborhoods, particularly communities of color. While illegal today thanks to the Fair Housing Act of 1968, other types of redlining still exist, just not in the exact same forms they did in the past. Digital redlining is, […]
The values of diversity, equity and inclusion in the workplace have to move beyond a mission statement in order to foster a more inclusive work environment. The Society for Human Resource Management (SHRM) reported that understanding intersectionality and fostering a sense of belonging are two vital factors in creating an authentic, successful team– the kind […]
As marketers, it’s incredibly important to make sure your audience feels seen, understood and accurately represented. Diversity and inclusion should be kept in mind when it comes to all marketing efforts– from public relations, to website content and everything in between. Viewers are more likely to positively respond to brand messaging when they see diverse […]
This Hispanic Heritage Month, we’ve gathered some data showing you where this audience searches and engages with content. There’s never a one-size-fits-all strategy for content distribution, so take the time, first, to understand where your specific audience is spending its time online and, next, to ensure your content is transcreated to provide relevant messaging and overall end-to-end-experience.
MHP/Team SI presented LuciesPlace with a $5,000 check, items from our donation drive this month. We take #pride every day in the differences that make our agency better and help create innovative and successful campaigns for our clients. #DiversityDrivesInnovation Learn more
Diversity should be considered an everyday part of all marketing efforts. Increasing the diversity in marketing for your business means taking a more user-centric approach to your creative work, including your advertising.