In the world of healthcare marketing, COVID-19 changed the world for everyone. Almost two years into the pandemic, we are all hopeful that the world will be back to “normal” soon, but what does normal look like? And especially for those in the healthcare industry, what will the new normal look like? COVID Effects on […]
Data is king in shopper marketing. Whether you’re running a brick-and-mortar store or you’re building an ecommerce presence, it’s quite likely that you’re using data to create personas, track lifetime value or retarget existing customers. The data you own about your customers is of immense value to you and your store. Yet, in recent years, […]
If you follow college sports, then you have likely heard of NIL (meaning name, image and likeness) and the opportunities it presents for both student-athletes and brands. Thanks to a combination of new state laws and NCAA legislation, brands have been testing uncharted territory by tapping college athletes for marketing campaigns. Some brands have utilized […]
The Super Bowl is the biggest advertising event of the year. It’s an opportunity for companies to get creative and grab the attention of the largest television audience available to them. As we approach this weekend’s game, we sat down with Chip Culpepper, principal and chief creative officer of MHP/Team SI, to discuss predictions for […]
The Super Bowl is the largest advertising event of the year. It’s the one time each year that advertisers get a massive, captive audience to watch their commercials. Large companies take advantage of this advertising opportunity to build their brand, announce new products, and shape the way consumers view their company. With Super Bowl LVI […]
Practicing ethical data use in healthcare marketing is nothing new. HIPAA laws have made healthcare professionals consider data privacy for decades. Whether they’re integrating medical records, patient portals, websites or CRMs, it’s always been important for those in the healthcare industry to ensure they are compliant with federal and state laws. The next step healthcare […]
January 28 is National Data Privacy Day. Each year, this day serves as an opportunity to ponder just how much the world of data privacy has changed in the last year and think ahead to how much more it could change in the upcoming 12 months. Data privacy has become much more than a buzzword. […]
Nielsen’s decades-long dominance as the industry standard for media currency may be coming to an end, or at least changing quite a bit. Nielsen has been the target of increased scrutiny over the past several months as a result of its allegedly underreporting TV viewing in the months following the onset of the 2020 pandemic […]
How We Market Ethically, Preserve Consumer Privacy, and Still Get Results The past couple years has seen consumer behavior change in ways no one could have predicted, such as the disappearance of third-party cookies and the emergence of ethical marketing. The key for marketers – I think – is to understand which behaviors are trends […]
2022: Here’s hoping it’s not 2020, too. While the COVID-19 pandemic drastically impacted the news landscape, it putting thousands of journalists out of jobs and dominating content for two years, savvy public relations practitioners know there is more to come in 2022. In this blog, the PR experts at MHP/Team SI identify three trends you […]