Marketing Insights TraDigital™
Marketing Insights TraDigital™

Strategic M&A Advisors – Client Spotlight

Strategic M&A Advisors Strategic M&A Advisors (SMAA) is a client who specializes in helping business owners of middle-market and lower-middle-market companies accomplish their business exit strategies. SMAA approached MHP/TeamSI to help them solve a problem: how can they quickly and easily communicate who they are and what they do to business owners looking to retire […]

Marketing Insights TraDigital™
Ask The Experts - Facebook Outage and Its Impact
Marketing Insights TraDigital™

Ask the Expert: Facebook, Instagram and WhatsApp Down – What This Means for You

On Monday, October 4th around 10:30 AM CT, Facebook-owned platforms – including Instagram, Messenger and WhatsApp – were reported as experiencing outages according to Down Detector. Facebook confirmed the outages soon afterward.   While the sites are down, they are not serving ads, so we do not anticipate charges during this window. It is also important […]

DE&I DE&I In Marketing Marketing Insights
18% of the US Population is Hispanic. MHP/Team SI created an infographic to help you understand how to reach the Hispanic market.
DE&I DE&I In Marketing Marketing Insights

Hispanic Heritage Month – Marketing to Hispanic Audiences [Infographic]

This Hispanic Heritage Month, we’ve gathered some data showing you where this audience searches and engages with content. There’s never a one-size-fits-all strategy for content distribution, so take the time, first, to understand where your specific audience is spending its time online and, next, to ensure your content is transcreated to provide relevant messaging and overall end-to-end-experience.