This Hispanic Heritage Month, we’ve gathered some data showing you where this audience searches and engages with content. There’s never a one-size-fits-all strategy for content distribution, so take the time, first, to understand where your specific audience is spending its time online and, next, to ensure your content is transcreated to provide relevant messaging and overall end-to-end-experience.
If you are an active user on any social media platform then you have more than likely come across an influencer in some way, shape or form. Influencers have taken over the world of social media and made it one of their own, but what does this mean for businesses and brands and how do […]
Andrew Levenson, Director of Growth for MHP/Team SI, sits down to discuss the marketing automation platforms “Nurture” and “HubSpot”, going over the similarities and differences between the two platforms. Nurture is a marketing automation program built on a software called SharpSpring. With Nurture, you can bring all of these different marketing automation and marketing touchpoints […]
Lannie Byrd, chief operating officer at MHP/Team SI, discusses the latest news from Google announcing the delay of removing third-party cookie tracking. We keep bringing you updates on the latest on what’s going on with marketing, and specifically, we’ve had a lot of conversations about user identity and third-party cookies, and Google and Apple and […]
Andrew Levenson, director of growth at MHP/Team SI discusses the latest data privacy update that may impact your advertising. Google has announced that Google Play will follow Apple’s privacy measures and will be changing how they handle the unique device identifier that allows markets to track users between apps. As you may know, in late […]
The TraDigital™ Experts at MHP/Team SI discuss Google Core Web Vitals, answer your FAQs, and talk about how we are testing our clients’ sites. Whitney Burgess, Vice President of Marketing & Strategy, sat down with Director of Analytics John Morgan and Director of WordPress Development Steve Coplan, some of our TraDigital™ experts at MHP/Team SI, […]
Lannie Byrd, Chief Operating Officer at MHP/Team SI discusses the latest Apple iOS 14 update and its impact on advertisers. Apple rolled out its newest operating system, which includes the tech giant’s biggest privacy update ever. The update will require Apple users to opt-in for web and app activity tracking. That includes apps, like Chrome, […]
John Morgan, Director of Analytics at MHP/Team SI discusses the latest Google Algorithm and how it may impact your SEO performance. You may be aware that Google announced in November 2020 that they were making a “page experience update” to their algorithm to take place in May of this year. According to Google’s Development blogs, “the […]
MHP/Team SI helps financial institutions follow their consumers’ journey through cross-device tracking. Learn how this tool enhances marketing campaigns here.