Marketers and agency strategists need a team of vertical experts representing all the key disciplines to complement their own expertise and experience to develop a TraDigital™ omnichannel plan that tests, then leverages every appropriate tool in the toolbox to achieve marketing objectives.
MHP/Team SI has ingrained TraDigital™ tactics in all facets of our organization, including in our training and recruiting efforts. We work to offer a TraDigital™ environment where our employees grow their skills in both traditional and digital marketing. Not only does this lead to well-rounded employees, but it means our employees are able to implement well-rounded campaigns for our clients.
Written by Bobby Ampezzan Our parents recall the days when a newspaper ad for home appliance repairs or a TV spot for grocery store discounts heavily influenced their consumer choices. TV and print gatekeepers conferred confidence. Word of mouth was deeply persuasive, too. Today, the internet is a channel with far less exclusivity, but one […]
Friday, March 13, 2020, was the last day the majority of our staff was physically together. Since then – like the rest of the world – we have been figuring out how to get our work done somewhere other than an office setting. Fortunately, we’re professional problem solvers. With several years’ worth of experience of […]
By Lauren Farabough and Jackson Carter As the fallout from the coronavirus pandemic continues to be realized, telemedicine has become a critical service for many health care organizations. While it is intended to be a convenient option for those looking to interact with providers, this technology is often new to many and therefore perceived as […]
Written by Emma Willis April is Financial Literacy Month, a time when Americans would normally be reminded of personal finance dictums such as, “Avoid debt. Debt eliminates personal freedom.” And, “Investing in your future is itself an act of financial literacy.” This is no normal April. Americans are thinking about the present moment, their own […]
By Kristen Vandaveer Nicholson, APR, Vice President of Public Relations Over the past three months, the global community has been greatly impacted and life as we know it has evolved rapidly in response to COVID-19. Every industry is being affected. All organizations, no matter how large or small, whether private, public or nonprofit, have been […]
By Tim Whitley We are living in uncertain times. Many of us were adversely impacted both in our business and personal lives during the financial crisis of 2007 and 2008. We all remember where it started and how it negatively impacted our economy. But this is different. It even feels different. This time the enemy […]
Millions tuned in to the 54th Super Bowl to watch the San Francisco 49’ers play the Kansas City Chiefs last Sunday. It is no secret that a lot of those viewers weren’t just looking forward to seeing who would win or even to watch Shakira and J.Lo take over the Halftime Show, they were looking […]
Julie C. Robbins, director of client services for Mangan Holcomb Partners (MHP), has spoken numerous times on networking, she often provides career advice to young professionals, including the Arkansas chapter of the Public Relations Society of America (PRSA). In January 2019, she will be celebrating 16 years with MHP. Before becoming the director of client […]