On August 18, 2022, Google announced a new “helpful content” update to its algorithm. While this update certainly sounds “helpful,” what exactly does it entail? Is your website in danger of getting unlisted as a result of your previous SEO strategies? Generally speaking, this new algorithm update is an attempt to promote “human-first content” and […]
Google recently announced that they will be sunsetting their popular Universal Analytics (aka Google Analytics 3) web analytics platform on July 1, 2023. At that time, Universal Analytics will stop collecting data. Website owners and marketers will then be forced to transition to Google Analytics 4, a greatly changed platform that could cause problems for […]
Google recently announced that July 1, 2023 will mark its sunset of Universal Analytics (UA). On this date, marketers will be forced to use the new Google Analytics 4 software. This news has sent digital marketers in a scurry, seeking to begin to run their tracking and reporting on GA4 to ensure they have the […]
All site publishers want their content to rank on the first page of Google’s organic search results. For healthcare organizations, ranking well can boost their bottom line. Consumers begin their healthcare journey with an online search, whether it’s for an urgent care location, to get information about a symptom, to learn about a disease, to […]
It seems like everyone’s making a podcast these days, from world-renowned journalists and authors to the odd teenager next door. Podcasting is an easy way to share your message with the world. It is an excellent tool for businesses and individuals to build a brand, share their story and cement themselves as thought leaders in […]
On March 16th, Google announced July 1, 2023 as the date they plan to sunset Universal Analytics (also known as GA3). This gives website owners and marketers fifteen months to migrate to Google Analytics 4 (GA4). On that date, GA3 will stop processing new data. Any traffic after that date will not appear in GA3 […]