LITTLE ROCK, Ark. (July 14, 2022) – MHP/Team SI has announced the launch of its new Content Studio, a hub that invites brands to think like online creators by innovating social media strategies with engaging content and trending videos. The agency has hired local influencer Chris Bell-Davis as the Content Studio manager to oversee social content and strategy development.
“This Saturday marks 50 years of innovation for the agency. As the state’s largest TraDigital™ marketing firm, we know we must constantly evolve to provide our clients with cutting-edge products and services,” said Kristen Nicholson, vice president of public relations. “Social media has changed tremendously since 2017. With the popularity of influencers and the emergence of TikTok, brands have a unique opportunity to use social media in new, innovative ways. That is why we are so excited to announce the launch of our new Content Studio. By helping brands adopt a creator mentality, we are helping clients build a more engaged online community and drive results.”
Under the direction of Nicholson, the Content Studio was created to focus on short-form vertical videos and authentic photography to meet a growing need as video content continues to be prioritized. Additionally, the Content Studio provides a variety of premier digital services and offers a space for brands to think like creators and produce engaging videos that are made specifically for social media platforms like TikTok, YouTube, Instagram and more.
As the Content Studio manager, Bell-Davis works closely with the agency’s clients to develop and execute social media strategies while also managing a team of content producers. Bell-Davis is a Little Rock native and attended the University of Central Arkansas, where he majored in broadcast journalism and minored in public relations.
“Social media continues to be such a prevalent way for brands to advertise and connect with potential customers,” said Chris Bell-Davis. “We’re seeing a major shift in how users consume social media, with nearly half spending time watching videos on social media and platform algorithms are now prioritizing short-form video content over static posts. I’m thrilled to help lead such an innovative team that is passionate about helping brands create content the right way. We’re creating content that is authentic, entertaining, educational, engaging and results-oriented.”
Before joining MHP/Team SI, Bell-Davis worked for Arrow Creative in Memphis, Tenn., and freelanced as a social media and brand manager for various clients representing different mediums in the space. His work involved major brands such as Walmart, and he’s currently a paid influencer for several brands including Dove, Giorgio Armani and more.