The Super Bowl is the largest advertising event of the year. It’s the one time each year that advertisers get a massive, captive audience to watch their commercials. Large companies take advantage of this advertising opportunity to build their brand, announce new products, and shape the way consumers view their company. With Super Bowl LVI […]
Google has named MHP/Team SI a 2022 Premier Partner status in its Google Partners Program for the seventh year in a row. This distinction was given to the top 3% of marketing agency partners in the United States and offers select companies advanced access to exclusive services, broadening their toolkit and expanding the level of […]
Practicing ethical data use in healthcare marketing is nothing new. HIPAA laws have made healthcare professionals consider data privacy for decades. Whether they’re integrating medical records, patient portals, websites or CRMs, it’s always been important for those in the healthcare industry to ensure they are compliant with federal and state laws. The next step healthcare […]
January 28 is National Data Privacy Day. Each year, this day serves as an opportunity to ponder just how much the world of data privacy has changed in the last year and think ahead to how much more it could change in the upcoming 12 months. Data privacy has become much more than a buzzword. […]
The values of diversity, equity and inclusion in the workplace have to move beyond a mission statement in order to foster a more inclusive work environment. The Society for Human Resource Management (SHRM) reported that understanding intersectionality and fostering a sense of belonging are two vital factors in creating an authentic, successful team– the kind […]
Nielsen’s decades-long dominance as the industry standard for media currency may be coming to an end, or at least changing quite a bit. Nielsen has been the target of increased scrutiny over the past several months as a result of its allegedly underreporting TV viewing in the months following the onset of the 2020 pandemic […]
How We Market Ethically, Preserve Consumer Privacy, and Still Get Results The past couple years has seen consumer behavior change in ways no one could have predicted, such as the disappearance of third-party cookies and the emergence of ethical marketing. The key for marketers – I think – is to understand which behaviors are trends […]
2022: Here’s hoping it’s not 2020, too. While the COVID-19 pandemic drastically impacted the news landscape, it putting thousands of journalists out of jobs and dominating content for two years, savvy public relations practitioners know there is more to come in 2022. In this blog, the PR experts at MHP/Team SI identify three trends you […]
Google has been dethroned as the most popular domain. In 2021, TikTok, the video-sharing juggernaut, soared in popularity, surpassing other website giants such as Netflix, YouTube, Facebook, and finally Google to become the year’s most popular domain in terms of internet traffic. This report comes from Cloudflare, who has only collected data for the last […]
CEO of Team SI, Tim Whitley, leads a discussion with Andrew Levenson (Director of Growth) and Lannie Byrd (COO and Tradigital™ Marketing Expert) to talk about marketing trends and forecasting trends in the coming year of 2022. There’s a lot of discussion surrounding the coming year due to the fact that there have been so […]