When it comes to understanding online customer behavior and increasing profitability, a firm grip on analytics is crucial. At MHP/Team SI, data plays a very important role in crafting winning strategies for each and every client we work with. For over a decade, we’ve been using reliable, up-to-date products to measure performance and maximize efficiency. […]
Companies across the country are putting more and more emphasis on diversity, equity and inclusion, but something is often overlooked in the mix—mental health. May is Mental Health Awareness Month, and it’s a great time to share information, help break the stigma and start conversations about the importance of mental health. Every employee is unique, […]
At MHP/Team SI, we coined the term “TraDigital.” A TraDigital marketing approach blends the best of digital marketing and traditional marketing to create a holistic and unified marketing strategy. Over the years, we’ve seen TraDigital advertising success across a variety of industries. One of our favorite success stories, though, is that of Taylor King Law. […]
MHP/Team SI has named Lannie Byrd, the agency’s chief operating officer, as its newest shareholder. The announcement coincides with the launch of the agency’s 50th “Innoversary” celebration. “Lannie is not only a proven leader, but he’s also a constant innovator and has been instrumental in propelling the agency’s growth to become the most dynamic TraDigital™ firm […]
Google recently announced that July 1, 2023 will mark its sunset of Universal Analytics (UA). On this date, marketers will be forced to use the new Google Analytics 4 software. This news has sent digital marketers in a scurry, seeking to begin to run their tracking and reporting on GA4 to ensure they have the […]
All site publishers want their content to rank on the first page of Google’s organic search results. For healthcare organizations, ranking well can boost their bottom line. Consumers begin their healthcare journey with an online search, whether it’s for an urgent care location, to get information about a symptom, to learn about a disease, to […]
Reaching rural audiences in marketing is no easy feat. In fact, it takes a lot more feet on the ground than you might expect! The MHP/Team SI Family of Companies is well-versed in engaging with rural communities, and our track record proves it. From telecommunications to agriculture, we’ve rolled up our sleeves and put in […]
It seems like everyone’s making a podcast these days, from world-renowned journalists and authors to the odd teenager next door. Podcasting is an easy way to share your message with the world. It is an excellent tool for businesses and individuals to build a brand, share their story and cement themselves as thought leaders in […]
On March 16th, Google announced July 1, 2023 as the date they plan to sunset Universal Analytics (also known as GA3). This gives website owners and marketers fifteen months to migrate to Google Analytics 4 (GA4). On that date, GA3 will stop processing new data. Any traffic after that date will not appear in GA3 […]
As work culture continues to evolve, the way marketers communicate with business decision makers must evolve with it. Remote work is one of the trends which will not go away. This brings along its own unique challenges for marketers. In the world of business to business, or B2B, marketing, the challenge becomes even greater when […]