Written by Bobby Ampezzan
TraDigital™ Is Original
MHP/Team SI’s TraDigital™ omnichannel marketing plan is an original path forward for small and midsize businesses. It offers expertise and management inside these self-serve ad platforms even as it fosters owners’ and executives’ self-determination. It bears all the assets of digital ad campaigns but explores opportunities for traditional advertising and public relations in a blend of the two marketing methods.
How does digital media buying work and does an ad buy manage itself or can it be retargeted after early results come in? Managing the data, interpreting it and campaigning tactically requires time and expertise.
The benefits of self-serve are clear:
- You can start today, and on the world’s biggest platforms, such as Facebook, YouTube and Google.
- You can buy 1,000 impressions (potential views) on a budget!
- You can target audiences using search term parameters. Find shoppers searching products and services like yours. Targeting audiences by their “intent” is what separates search engine marketing (SEM) from broadcast and print advertising.
So, what’s the catch? Like any self-directed experience, you perform as well as can be expected. With our TraDigital™ omnichannel marketing plan, expect more.
A Pennywise Pursuit of New Prospects
Your competitors have the same access to self-serve ad portals from global platforms as you do. Are you a cut above?
With any media, you’re paying for awareness, but where does that exposure go? How have consumers responded and is it aligned with your business?
Gathering and interpreting metrics is the greater share of marketing success. Without it, you may be increasing visitors without seeing conversions. Interpretation, adjustments and minding strategy is the greater part of marketing.
These are decisions TraDigital™ representatives like ours can make for you inside of these self-serve ad platforms.
Each self-serve media portal has idiosyncratic guides, prohibitions and functionality that align with their own strategic aims in the marketplace. But these may or may not align with your business.
Google’s algorithms will connect “People in, or who show interest in, your targeted locations,” but will all of those people be truly valuable? How many international users will happen upon your website? Google’s proprietary algorithm, in this sense, is rewarded by generating great returns on exposure, but maybe not sales.
TraDigital™ representatives partner with your business to bring sales home, to match pennywise marketing dollars with ad platform engagement that cultivates new prospects.
Media buyers have been calling for more transparency from the biggest online media outlets, but Google Ads can be a challenging portal when it comes to gauging success.
What if you could spend a little more to make your marketing dollars result in much greater exposure and greater conversions? What if you could learn more about the new and the old way of converting awareness into sales?
We have a TraDigital™ media department standing ready to maximize value by collaborating with your business to tailor your digital campaigns, and uncover opportunities for traditional messaging that’s effective.
Get the ROI that blended media campaigns deliver by partnering with an agency that will take you across the finish line.