LITTLE ROCK, Ark. (January 10, 2023) – BBB National Programs announced today that it has selected Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI, as one of the 91-panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation.
Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs’ National Advertising Division and Children’s Advertising Review Unit decisions. Panel pool members, selected for their stature and experience in their fields, provide independent peer review to ensure truthfulness and accuracy in national advertising and help promote voluntary compliance with self-regulatory decisions.
“I’m honored to serve on the 2023 National Advertising Review Board,” said Tallach Vogelpohl. “Over the past 50 years, our agency has become regionally and nationally known for innovation, but integrity is always first. I’m honored to serve in this capacity to ensure truthfulness in our trade.”
Tallach Vogelpohl joined the agency in 1994. In collaboration with her partners, she has grown the agency almost 10-fold into the largest performance marketing firm in Arkansas, including new startup companies in SaaS, syndicated websites, app development and other innovative services serving 800+ clients across 45 U.S. states and Canada. MHP/Team SI has also been named one of AdWeek’s Fastest Growing Agencies over 25 years old, recognized five times on the Inc. 5,000 Fastest Growing Companies list and chosen as one of the nation’s fastest-growing companies in under-resourced communities on the 2022 Inner City 100 (IC100) list for the seventh consecutive time.
“I am thankful to the nominating committee, which this year includes the Interactive
Advertising Bureau, for selecting our diverse and highly talented 2023 National Advertising Review Board panel pool members,” said Eric D. Reicin, President and CEO of BBB National Programs. “I am honored to welcome our new and returning panel pool members to their 2023 role of helping resolve truth-in-advertising disputes and enhance consumer trust.”
Tallach Vogelpohl is one of 22 new members joining 69 individuals returning to their distinguished roles. The initial term is two years, and each member is eligible to be reappointed for two additional two-year terms.
View the list of members or learn more about the National Advertising Review Board here.