Andrew Levenson, Director of Growth at MHP/TeamSI sits down as part of our “Ask the Experts” series, to talk about iOS 15 and a few of the measures that Apple is rolling out as part of that. Specifically focusing on changes in privacy and how that might affect CRM users, whether it be Nurture, HubSpot, […]
Lannie Byrd, Chief Operating Officer at MHP/Team SI discusses the latest Apple iOS 14 update and its impact on advertisers. Apple rolled out its newest operating system, which includes the tech giant’s biggest privacy update ever. The update will require Apple users to opt-in for web and app activity tracking. That includes apps, like Chrome, […]
John Morgan, Director of Analytics at MHP/Team SI discusses the latest Google Algorithm and how it may impact your SEO performance. You may be aware that Google announced in November 2020 that they were making a “page experience update” to their algorithm to take place in May of this year. According to Google’s Development blogs, “the […]
The customer journey for home loans in 2020 showed unexpected results. See what we found and learn how your bank can target in-market customers.
If your website has multiple domains that users are navigating through, cross domain tracking is key. Learn more on how it can enhance your marketing campaign.
With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.
Data is the currency of the internet. At MHP/Team SI, we follow data because it can tell us where your marketing campaigns are working and where we need to make changes. By practicing data-driven marketing, we’re not just trying to reach a higher number of impressions on your ads each month. Instead, we’re looking to […]