Practicing ethical data use in healthcare marketing is nothing new. HIPAA laws have made healthcare professionals consider data privacy for decades. Whether they’re integrating medical records, patient portals, websites or CRMs, it’s always been important for those in the healthcare industry to ensure they are compliant with federal and state laws. The next step healthcare […]
The issue of data privacy is becoming more and more critical in the marketing industry. COO Lannie Byrd speaks with local media about the data trail consumers leave behind and how to follow it.
With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.