Lannie Byrd, Chief Operating Officer at MHP/Team SI discusses the latest Apple iOS 14 update and its impact on advertisers. Apple rolled out its newest operating system, which includes the tech giant’s biggest privacy update ever. The update will require Apple users to opt-in for web and app activity tracking. That includes apps, like Chrome, […]
The issue of data privacy is becoming more and more critical in the marketing industry. COO Lannie Byrd speaks with local media about the data trail consumers leave behind and how to follow it.