According to Google Trends, daily searches for the term “metaverse” have increased 25x since Mark Zuckerberg’s announcement that Facebook, Inc. formally changed its name to Meta. You might be wondering (like I was about a week ago) – what exactly IS the metaverse? And what does its creation mean for us as marketers? Well, the […]
Andrew Levenson, Director of Growth at MHP/TeamSI sits down as part of our “Ask the Experts” series, to talk about iOS 15 and a few of the measures that Apple is rolling out as part of that. Specifically focusing on changes in privacy and how that might affect CRM users, whether it be Nurture, HubSpot, […]
Lannie Byrd, Chief Operating Officer at MHP/Team SI discusses the latest Apple iOS 14 update and its impact on advertisers. Apple rolled out its newest operating system, which includes the tech giant’s biggest privacy update ever. The update will require Apple users to opt-in for web and app activity tracking. That includes apps, like Chrome, […]
John Morgan, Director of Analytics at MHP/Team SI discusses the latest Google Algorithm and how it may impact your SEO performance. You may be aware that Google announced in November 2020 that they were making a “page experience update” to their algorithm to take place in May of this year. According to Google’s Development blogs, “the […]
MHP/Team SI helps financial institutions follow their consumers’ journey through cross-device tracking. Learn how this tool enhances marketing campaigns here.
If your website has multiple domains that users are navigating through, cross domain tracking is key. Learn more on how it can enhance your marketing campaign.
Brands that have decided to sit out of the big game are making a PR decision that has garnered significant positive earned media coverage. For some brands, sitting out of the most-watched live sporting event comes down to dollars and sense.