Data is the currency of the internet. At MHP/Team SI, we follow data because it can tell us where your marketing campaigns are working and where we need to make changes. By practicing data-driven marketing, we’re not just trying to reach a higher number of impressions on your ads each month. Instead, we’re looking to reach the right person at the right time with the right content at the right frequency. These data-driven methods can be the difference in gaining or losing a customer.
Doppio® is MHP/Team SI’s own proprietary system that pairs the most sophisticated, aggregated and automated data analytics platform available with the insights and instincts of our certified staff to optimize campaign effectiveness. Through Doppio®, MHP/Team SI has access to hundreds of thousands of different data layers that we can apply to our clients’ marketing messages to ensure they hit the right audience.
In November 2020, our TraDigital™ Dashboard recorded the following data points delivered to our clients across North America.
MHP/Team SI created 35,699 digital ads for our clients that resulted in 104,032,529 targeted online impressions. The impressions delivered were to a specific audience with a very specific goal as each client has its own objective, key performance indicators (KPIs) and strategy.
Those ads generated 162,421 leads tracked on digital channels and included 1,684 social media leads and 49,039 calls for our clients. In the future, we expect this number to increase as we work on other ways of tracking offline leads.
Connected TV was used for 125 of our clients to push their message to a direct television audience. When customers use TVs that connect to the internet (those receiving Netflix, Hulu, etc.), we get access to their household IP address and can see what they are in the market for based on their searches. This data helps us determine how and when we launch an ad in front of that particular audience. So, with Connected TV, you aren’t wanting millions of irrelevant impressions, but instead, you want to hit the right audience. In November, the 125 campaigns resulted in 6,503,485 video starts that connected our clients to the RIGHT customers. According to eMarketer, a survey of digital media professionals showed that Connected TV will be one of the highest-priority ad formats, along with digital video and OTT, in 2021.
We also had 246 Google My Business locations for November. Those campaigns ended the month with an average review rating of 4.44 and 1.53 million searches.
At MHP/Team SI, data drives decisions for our clients’ TraDigital™ marketing plans and is what helps their campaigns succeed. By analyzing data and implementing strategic techniques, we see how digital marketing can improve business and generate leads.
Do you want to team up with our data-driven marketing firm? Contact us at [email protected].