Content Studio

Why Video Content Is King & How To Create Engaging Content

It’s no secret that video content is absolutely crushing the competition on social media. In fact, according to a Cisco study, 82% of all online content will be video content in 2022. If you’re not currently creating videos to share on social media, it’s time to start including them in your content strategy. Otherwise, you’re going to have a hard time holding the attention of your audience. Hashtag not good.

Why Video Content?

Video content is rising in popularity all over the internet, but it’s especially easy to see just how successful TikTok videos and Instagram Reels have recently become. TikTok was the most downloaded app of 2021 with an impressive 656 million downloads, holding the number-one spot for the third year in a row. That’s right, the third year in a row. Instagram came in second place with 545 million downloads worldwide in 2021. Data from SMPerth shows that 87% of Gen Z TikTok users think that Reels are basically the same as TikTok videos, and 61% of Gen Z TikTok users said they plan to spend more time on Instagram instead of TikTok in the future. The key takeaway is that both platforms are booming right now and your brand needs to get in on it. 

It’s also important to note that according to an Animoto survey, 93% of businesses scored a new customer thanks to simply sharing a video on social media. How exciting is that? Creating your own videos may seem like a daunting task if content creation isn’t your forte, but that’s where our MHP/Team SI Content Studio comes in. Our team can whip up eye-catching, entertaining video content that your followers are sure to love. Ready to stop people in their scroll? Check out our tips and contact our team today to get the ball, and camera, rolling. 

Keep Your Videos Short

Ready to add some sizzle to your social media marketing mix? One thing that you should keep in mind is long-form video content is no longer the way to go on social media, at least in most cases. Platforms like Instagram and TikTok prioritize short-form videos in their algorithms, and bite-sized videos are just plain easier to consume. Get your point across in an attention-grabbing, problem-solving way but keep it short or your followers will likely get bored and scroll on for a different solution. 

The First Few Seconds Count

If you don’t hook someone within the first few seconds of your video, you’re doing it wrong. Consumers aren’t scrolling around on social media to specifically shop or learn about services, they’re scrolling around for entertainment. They want to be delighted, informed or surprised. The first few seconds have to draw them in or they’ll simply move on.

Use Graphics, Text and Illustrations

We’ve established that video content is king on social media right now, which is fabulous. But it also means you have a whole lot of competition, so you need to find a way to make your videos stand out. The key is to not focus only on audio. One way to do this is by adding eye-catching graphics, animations and on-screen text to your videos. This is especially helpful because many people scroll around with their devices muted and you need a way to get their attention so they turn up the volume. It also makes your content more accessible. 

Keep It Natural 

You don’t need to spend thousands of dollars on lights, cameras and other equipment to make your videos shine on social media. People on social media want to see relatable, relevant content that’s useful to them in some way. Keep it simple, sweet and to the point. Think conversational instead of corporate, and approach your viewers as if you’re chatting with friends when possible.

Get Creative

No matter your product or service, you can get creative with your video content in a variety of ways. Some fun ideas include going behind the scenes, making tutorials, creating an FAQ series, interviewing people within the company, covering special events and telling your unique story piece by piece. Showcase how your brand is different from your competitors, build trust and make a real connection with your audience through your videos.Ready to take your social media content to the next level? We can’t wait to hear from you and share even more tips and tricks! Contact our team today and let our pros get to work on making your social content pop!


Julie Wax