MHP/Team SI’s finance and banking team created a multi-channel digital strategy that worked at all levels of the marketing funnel. Using Doppio®’s 381 FLA-compliant data layers, we were able to segment our target audience based on people we knew were actively looking to purchase a vehicle.
Our financial services marketing team produced four avenues through which we could reach this target audience.
▹ Paid Search Ads – We leveraged the power of Google’s paid search ads to target individuals specifically searching for auto loan applications, reducing wasteful spending.
▹ Meta Marketing – Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
▹ Doppio® Display – After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers, and more.
▹ Doppio® Connected TV Retargeting – Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with target ads on steaming and connected TV platforms.
