MHP/Team SI crafted a three-pronged digital strategy to increase the credit union’s online credit card applications. These three marketing channels allowed the financial company to reach a highly-specific target audience at multiple layers of the marketing funnel.
▹ Social Media Marketing – We placed ads on Facebook and Instagram to reach the target audience while they’re spending leisure time on their devices.
▹ Doppio Display – We utilized Doppio®, our proprietary ad targeting software, to reach new users within FLA-friendly audience segments. Doppio® allowed us to send display ads to these audience segments at a household level.
▹ Connected TV – In addition to display ads, Doppio® also allowed us to target specific audience segments at a household level with CTV ads. The launch of connected TV saw our conversion rate increase by 69% and our cost-per-conversion decrease by 62%.
▹ Search Engine Marketing – Finally, search engine marketing played the biggest role in our lower-funnel marketing. By bidding for ads on search engine results pages for specific keywords and phrases related to the product/service, we were able to reach high-intent users.