Using Digital Marketing to Promote an Event
To help with the Memphis Zoo’s mission of wildlife conservation and education, the zoo hosts various fundraisers and events throughout the year. One of these is Roar & Pour – a culinary and cocktail experience.
In 2022, the Memphis Zoo reached out to MHP/Team SI with the desire to run a digital advertising campaign to increase awareness of the event and increase ticket sales.
The result? The Roar & Pour campaign saw a near 400% return on ad spend!