Discovering the Problem

In 2021, MHP/Team SI partnered with a federal credit union who needed to increase the amount of online home equity line of credit (HELOC) loan applications. These loans provide homeowners with a lump sum payment which they can use to improve the quality of their home.

Crafting a Digital Strategy

MHP/Team SI crafted a multi-channel digital strategy to meet the needs of the client. We sought to reach homeowners who had multiple years of equity built up in their homes.

Our financial services marketing team produced three avenues through which we could reach this target audience.

Social Media MarketingSocial media advertising is an excellent way to reach potential customers. We placed ads on Facebook and Instagram to reach our target audience where they spend time.

Doppio DisplayAfter identifying our target audience, we were able target them on a household level with our proprietary Doppio® data layers. This means the target audience received display ads on all devices: phone, computer, audio and CTV.

Search Engine MarketingThe final tool we used to reach our target audience was search engine marketing. This tactic reaches potential customers who are deep in the marketing funnel. We placed ads on search engine results pages for specific keywords and phrases related to the product/service.

Producing Great Results

The results of our digital marketing campaign were remarkable. We saw:

  • 2,200+ unique pageviews
  • 125 application starts
  • 6% conversion rate
  • <$100 cost-per-application start

Our 6% conversion rate was 44% above the industry average. Additionally, 21% of all online application starts came from the MHP/Team SI campaigns.

Are you ready to see similar results on your financial marketing campaign? Get in touch with us. We’ll be happy to discuss a solution that works for you and your business.

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