MHP/Team SI partnered with a federal credit union to increase the amount of mortgage loan applications they received. The credit union desired to create an online marketing mix to drive product leads. It also desired to prove ROI by establishing benchmarks and reporting.
We elected to use three media to reach the credit union’s target audience and thus increase its number of loan applications. These three – social media marketing, display advertising, and search engine marketing – work in tandem to move a potential customer through the marketing funnel, from awareness to conversion.
▹ Social Media Marketing – We sent ads to Facebook and Instagram users who had demonstrated interest in a mortgage loan or matched a persona of one who may be interested in a mortgage loan.
▹ Doppio Display – We used Doppio®, our proprietary targeting platform, to target potential customers with display ads as they browsed the internet. Doppio® allowed us to target FLA-friendly audience segments at a household level, decreasing wasteful spending and allowing us to only send ads to those with interest.
▹ Search Engine Marketing – We placed ads on specific keywords and phrases that matched the product we were trying to sell – mortgage loans. Therefore, only those with a demonstrated interest in mortgage loans (they made a Google search!) received our ad placements.
Our digital marketing campaign saw impressive results, both in brand awareness and conversions.
Our conversion rate for this campaign was a whopping 203% above the industry average, per Wordstream. Our less than $36 cost-per-lead was 50% lower than the national average. We were also proud to attribute 42% of all online application starts to our MHP/Team SI campaigns.
Are you ready to see similar results on your financial marketing campaign? Get in touch with us. We’ll be happy to discuss a solution that works for you and your business.
