MHP/Team SI will guide your 529 program with a data-driven TraDigital™ marketing strategy. With more than a decade of 529 industry experience, our experts know how to craft engaging narratives and increase awareness of 529 programs – educating communities on the true value of a tax-free savings plan.
STRATEGY & EXECUTION
In 2016, Arkansas 529 approached MHP/Team SI about raising awareness with prospective account holders, parents of children ages newborn to eight and grandparents 50+.
To achieve this goal, MHP/Team SI created an integrated marketing strategy utilizing traditional and digital media and public relations efforts to engage with audiences in authentic ways.
With the rising cost of tuition, it’s important that your 529’s messages reach those families in need. But, traditional marketing is just one piece of the puzzle. To reach your audiences today, your 529’s message must exist online and stand out in the clutter of the digital space with engaging content.
Our marketing experts know the different technologies and strategies to deploy to not only reach your audiences but to guide them through the marketing funnel to the point of action. We are experts in crafting integrated marketing strategies that resonate with audiences in authentic ways and give a unique voice to your brand.
In all our marketing efforts, we analyze and form our strategies based on data. We use this data to determine which type of content your audiences are most interested in, identify search engine optimization shortfalls in your content and figure out whether users are getting to your website organically or through your marketing campaigns.
