Crafting TraDigital™ marketing campaigns
MHP/Team SI marketing agency offers full-service, omnichannel TraDigital™ communications that enable higher education institutions to recruit students, cultivate donors and engage alumni.
Higher Education Marketing
Approaching campaigns with industry insight
Our experience with colleges and universities includes
- Market Research
- Planning
- Branding, Brand Development and Brand Management
- Public Relations and Strategic Communications
- Media Planning and Buying
- Website Design Services (for all your website must-haves)
Empowering your brand through years of experience
MHP/Team SI’s higher ed team of marketing experts has worked for colleges on every level – from community and technical colleges to regional universities, private colleges, research institutions and academic medical centers. Our digital marketing agency has the academic education, practical smarts and deep experience to empower your brand and marketing!
Data-driven strategies and out-of-the-box creative, focused on the audience journey
Building a responsive website
Our responsive websites build a strong foundation for every marketing campaign. The website we build for you will begin by investigating current website usage patterns, analytics and audience preferences to develop a solid navigation map and user experience, with audience-centric UX and compliance requirements at the forefront customizing a modern design that appeals to your audiences.
Developing innovative PR strategies
As a well-established, reputable PR firm, the MHP/Team SI’s public relations team works with your communications office to develop innovative strategies that bring awareness about your campus and engage your constituents.
Engaging audiences with specific calls to action
Our branding and creative team gives room for each institution to develop a brand that engages all audiences while still having specific, audience-focused calls to action various stakeholder groups. We have experience developing all needed creative assets for a campaign.
- Spots
- Videos
- Landing Pages
- Print and Online Banner Ads
- Paid Social Ads
- Search Engine Marketing (SEM) Ads
- Everything in between
Driving marketing decisions with data
The MHP/Team SI omnichannel TraDigital™ process for media planning and placement allows the right message to be placed and seen by the right audience at the right time. Our Doppio® platform provides the data needed to target your prospective students, parents, alumni, donors and other stakeholders according to all sorts of demographic and behavioral data points.
MHP/Team SI Campaigns
01
01
Build Awareness
Build awareness of your university with parents through video and audio ads.
02
02
Engage Your Audience
Engage prospective students through search and social media.
03
03
Increase Conversions
Use your website to convert audiences into leads with requests for more information, campus tours, applications and registrations.