Brand building has always been about consistency of message. Never has there been a better time to leverage that overall consistency across the multitude of shifting media outlets than today.
With a TraDigital™ creative approach, we strategically blend traditional and digital marketing to establish an emotional connection that resonates with your target audience.
Creativity applied across platforms may win the day, but consistent creativity applied across platforms wins customers in the longer term. It is no longer a question of is a message appearing as a “print ad” or “outdoor board.” The creative product we develop has to embrace the TraDigital™ reality of today’s marketplace. Our goal as practitioners of applied TraDigital™ creativity is to build up their brands over time while simultaneously gaining traction on shorter-term objectives (monthly sales, traffic increases, special offers, etc.).
From the YouTube pre-roll, to the door hanger, billboard, display ads and all the way to the landing page, a TraDigital™ plan can create an experience for your customer and allow them to become loyal to your brand or fall even more in love. If any of those pieces are confusing or fall short, the experience can change dramatically, leaving your future customer insecure about your company and/or brand.
With our TraDigital™ marketing approach, your creative isn’t fixed to a specific space where your messaging has to be confined. Your print ad in a magazine may be static, but it still reflects the messaging of your digital marketing, where motion and interactivity bring your brand to life. Pairing these two experiences excites your customers and sends them further along the path toward brand loyalty.
Developing a creative campaign that works equally well across all media requires teamwork and discipline.
The real difference in the TraDigital™ creative model is that feedback on your campaign’s performance is measured in minutes rather than months.
With the immediacy of measurement across multiple channels, we find out how your creative is performing and how it should be refined more quickly than ever before. In this fast-paced environment, we’ve learned how to craft messages that are “stickier,” more personal, more relatable and more action-oriented. Keeping our TraDigital™ mindset pushes us forward into those considerations every day. See for yourself.
Our creative department is home to highly experienced artists, writers, videographers and designers – some of whom have worked in the field for more than three decades. They work alongside and mentor younger peers who are “digital natives” – who have come of age in the multi-screen era – who, in turn, provide insight, energy and expertise in all things digital. The balance is extraordinary, and results in concepts and executions that embrace the best of both worlds. Great traditional design disciplines are married to innovative techniques and placement.
Combining and shaping time-tested traditional marketing with a digital mindset only makes a brand’s reach and presence more powerful. Reach out to us today to see how our TraDigital™ approach can energize your creative on all platforms.
