![](https://mhpteamsi.com/wp-content/uploads/2024/03/customer-journey-commercial-lending-scaled.jpeg)
Introduction
This in-depth white paper, spearheaded by MHP/Team SI, a Google Premier Partner, delves into the evolving digital landscape for researching and applying for Commercial Lending. This paper provides actionable insights for bank marketers or credit union marketers within the banking industry by examining the customer journey from research to application, focusing on their online search habits.