An Unexpected Challenge
For most new clients, we expect a 90-day ramp-up and onboarding period. During this time, we set up key performance indicators (KPIs) and reporting, analyze current marketing performance, and get oriented with their website development process.
We also expected the eCommerce marketing firm to offer a 90-day offboarding period to ensure a smooth transition. This happens a lot in our industry.
However, when the eCommerce marketing firm representing this brand was let go, they ended their relationship with the supplements company immediately and did not allow time for a transitional period.
We had to jump in, start from scratch and perform to ensure that the company maintained revenue from online sales. The pressure was ON!