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Author: Lauren Farabough

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Healthcare Marketing
Healthcare Marketing
Lauren Farabough January 5, 2023

2023 Marketing Predictions: Healthcare

With 2022 behind us, it’s time to dig into 2023 marketing predictions and discuss what the new year holds for our industry. We’ve gathered our resident experts to look into their crystal balls and let you know trends that you need to keep your eye on in the next year. As we approach the three-year […]

Healthcare Marketing
Healthcare Marketing
Lauren Farabough June 9, 2022

First-Party Data: What is it and 3 Steps to Use it in Healthcare Marketing

When it comes to target marketing in healthcare, nothing is going to help you strategize more than taking a closer look at your current patient data. With privacy concerns and third-party data becoming more scarce, it’s important for healthcare marketers to know what first-party data is and how to leverage it. Whether you’re looking at […]

Healthcare Marketing Marketing Insights
Lauren Farabough, director of healthcare strategy, features as part of ask the experts on the topic of healthcare marketing post covid
Healthcare Marketing Marketing Insights
Lauren Farabough February 25, 2022

Healthcare Marketing after COVID Shutdown

In the world of healthcare marketing, COVID-19 changed the world for everyone. Almost two years into the pandemic, we are all hopeful that the world will be back to “normal” soon, but what does normal look like? And especially for those in the healthcare industry, what will the new normal look like? COVID Effects on […]

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