When it comes to target marketing in healthcare, nothing is going to help you strategize more than taking a closer look at your current patient data. With privacy concerns and third-party data becoming more scarce, it’s important for healthcare marketers to know what first-party data is and how to leverage it. Whether you’re looking at […]
In the world of healthcare marketing, COVID-19 changed the world for everyone. Almost two years into the pandemic, we are all hopeful that the world will be back to “normal” soon, but what does normal look like? And especially for those in the healthcare industry, what will the new normal look like? COVID Effects on […]