With 2022 behind us, it’s time to dig into 2023 marketing predictions and discuss what the new year holds for our industry. We’ve gathered our resident experts to look into their crystal balls and let you know trends that you need to keep your eye on in the next year. As we approach the three-year […]
Hospitals and medical practices using the Facebook Meta pixel on their websites need to take a second look. While healthcare marketers want to be able to track marketing efforts and determine when patients make an appointment online from a Facebook ad, this could be a HIPAA violation. A recent investigation by The Markup tested the […]
When it comes to target marketing in healthcare, nothing is going to help you strategize more than taking a closer look at your current patient data. With privacy concerns and third-party data becoming more scarce, it’s important for healthcare marketers to know what first-party data is and how to leverage it. Whether you’re looking at […]
All site publishers want their content to rank on the first page of Google’s organic search results. For healthcare organizations, ranking well can boost their bottom line. Consumers begin their healthcare journey with an online search, whether it’s for an urgent care location, to get information about a symptom, to learn about a disease, to […]
In the world of healthcare marketing, COVID-19 changed the world for everyone. Almost two years into the pandemic, we are all hopeful that the world will be back to “normal” soon, but what does normal look like? And especially for those in the healthcare industry, what will the new normal look like? COVID Effects on […]
Practicing ethical data use in healthcare marketing is nothing new. HIPAA laws have made healthcare professionals consider data privacy for decades. Whether they’re integrating medical records, patient portals, websites or CRMs, it’s always been important for those in the healthcare industry to ensure they are compliant with federal and state laws. The next step healthcare […]