Regardless of your industry, branding is crucial for a successful lead generation campaign. It serves as the foundation upon which every other aspect of a strategy stands. Yet, in the competitive landscape of injury law, effective and cohesive branding is especially important. Your brand informs the messaging present on your website and social media posts. […]
The world of marketing is changing and so are the ways people access information. If you’re a personal injury attorney, you need a clear and simple message to cut through the noise and make your brand stand out. To get you started, we’ve assembled 5 tried-and-true tips for marketing your personal injury law firm. 1. […]
It’s already time to begin thinking about 2023. Here at MHP/Team SI, we’ve gathered our experts to make their 2023 marketing predictions. We’ve been doing this for years. While we do get some things wrong from time to time, it’s crazy to see just how much we get right. The first expert we sat with […]
Data is king in shopper marketing. Whether you’re running a brick-and-mortar store or you’re building an ecommerce presence, it’s quite likely that you’re using data to create personas, track lifetime value or retarget existing customers. The data you own about your customers is of immense value to you and your store. Yet, in recent years, […]
Practicing ethical data use in healthcare marketing is nothing new. HIPAA laws have made healthcare professionals consider data privacy for decades. Whether they’re integrating medical records, patient portals, websites or CRMs, it’s always been important for those in the healthcare industry to ensure they are compliant with federal and state laws. The next step healthcare […]
January 28 is National Data Privacy Day. Each year, this day serves as an opportunity to ponder just how much the world of data privacy has changed in the last year and think ahead to how much more it could change in the upcoming 12 months. Data privacy has become much more than a buzzword. […]
On Monday, October 4th around 10:30 AM CT, Facebook-owned platforms – including Instagram, Messenger and WhatsApp – were reported as experiencing outages according to Down Detector. Facebook confirmed the outages soon afterward. While the sites are down, they are not serving ads, so we do not anticipate charges during this window. It is also important […]
Lannie Byrd, chief operating officer at MHP/Team SI, discusses the latest news from Google announcing the delay of removing third-party cookie tracking. We keep bringing you updates on the latest on what’s going on with marketing, and specifically, we’ve had a lot of conversations about user identity and third-party cookies, and Google and Apple and […]