Staycations are all the rage right now, and brands are scrambling to capitalize on search traffic across digital and traditional media platforms. But it’s hard to know where to focus your efforts, especially in an ever-evolving digital landscape.
For brands, hospitality companies and tourism branches, staycations mark a crucial moment in their marketing strategies.Â
Early last week, Google silently started testing a Short Videos tab on mobile device searches for select users. This tab pulls content relevant to a user’s search query from YouTube, TikTok, Instagram and other vertical video platforms.
In an era where technology is continuously reshaping consumer behavior, the television industry is undergoing a significant transformation. The once-dominant linear TV, defined by scheduled programming accessed via satellite or cable networks, is witnessing a gradual decline in favor of digital alternatives.
Integrating Doppio® into the landscape of programmatic advertising offers a transformative approach to media buys, thanks to the platform’s cutting-edge household targeting capabilities.
The Internal Revenue Service (IRS), one of the most serious and traditionally bureaucratic government agencies, has recently embraced Gen Z’s social media culture, making waves on platforms such as Instagram and Twitter.
The advent of generative AI in Google’s search algorithm marks a pivotal shift in digital marketing, particularly impacting the banking sector. This executive takeaway explores the consequences of these technological advancements and offers strategic insights for banks to adapt and thrive in this new digital era.
Banks and Google’s Generative AI Algorithm: Navigating the New Landscape in Digital Marketing The integration of generative AI into Google’s search algorithm marks a pivotal shift in both the way search engines of the future will work, and digital marketing. These changes will particularly impact the banking sector. This white paper explores the opportunities and […]
Want more web hits and clicks, but don’t know why your content is missing the mark? We’ve got three words for you – User-Generated Content.
The beginning of a new year is a great opportunity to look both back and ahead. That’s why we gathered some of our experts here at MHP/Team SI to take a look at what changes they’ve seen lately, as well as the predictions they have for 2023. We’re joined by Michael Neumann, our director of […]