One of the most important trends in today’s digital marketing landscape is personalization. While personalization has been present in the digital marketing world for a while now, consumers have only recently come to accept and expect personalization in the way in which brands interact with them online. Amazon and other eCommerce companies were the first […]
Google has announced that it will once again postpone the depreciation of third-party cookies on Chrome. Third-party cookies will continue to be present in the software until at least the second half of 2024. Anthony Chavez, vice president of Google’s Privacy Sandbox, indicates the delay will provide a much-needed extension to prepare Google’s cookieless marketing […]
Reaching rural audiences in marketing is no easy feat. In fact, it takes a lot more feet on the ground than you might expect! The MHP/Team SI Family of Companies is well-versed in engaging with rural communities, and our track record proves it. From telecommunications to agriculture, we’ve rolled up our sleeves and put in […]
On March 16th, Google announced July 1, 2023 as the date they plan to sunset Universal Analytics (also known as GA3). This gives website owners and marketers fifteen months to migrate to Google Analytics 4 (GA4). On that date, GA3 will stop processing new data. Any traffic after that date will not appear in GA3 […]
In the world of healthcare marketing, COVID-19 changed the world for everyone. Almost two years into the pandemic, we are all hopeful that the world will be back to “normal” soon, but what does normal look like? And especially for those in the healthcare industry, what will the new normal look like? COVID Effects on […]
Data is king in shopper marketing. Whether you’re running a brick-and-mortar store or you’re building an ecommerce presence, it’s quite likely that you’re using data to create personas, track lifetime value or retarget existing customers. The data you own about your customers is of immense value to you and your store. Yet, in recent years, […]
If you follow college sports, then you have likely heard of NIL (meaning name, image and likeness) and the opportunities it presents for both student-athletes and brands. Thanks to a combination of new state laws and NCAA legislation, brands have been testing uncharted territory by tapping college athletes for marketing campaigns. Some brands have utilized […]
The Super Bowl is the biggest advertising event of the year. It’s an opportunity for companies to get creative and grab the attention of the largest television audience available to them. As we approach this weekend’s game, we sat down with Chip Culpepper, principal and chief creative officer of MHP/Team SI, to discuss predictions for […]
The Super Bowl is the largest advertising event of the year. It’s the one time each year that advertisers get a massive, captive audience to watch their commercials. Large companies take advantage of this advertising opportunity to build their brand, announce new products, and shape the way consumers view their company. With Super Bowl LVI […]
Practicing ethical data use in healthcare marketing is nothing new. HIPAA laws have made healthcare professionals consider data privacy for decades. Whether they’re integrating medical records, patient portals, websites or CRMs, it’s always been important for those in the healthcare industry to ensure they are compliant with federal and state laws. The next step healthcare […]