Marketing Insights Public Relations
NIL Athlete sitting in front of MHP/Team SI camera crew
Marketing Insights Public Relations

Exploring NIL Partnerships: A Playbook for Success

If you follow college sports, then you have likely heard of NIL (meaning name, image and likeness) and the opportunities it presents for both student-athletes and brands. Thanks to a combination of new state laws and NCAA legislation, brands have been testing uncharted territory by tapping college athletes for marketing campaigns. Some brands have utilized […]

Healthcare Marketing Marketing Insights
Ethical Data Use in Healthcare Marketing
Healthcare Marketing Marketing Insights

Ethical Data Use in Healthcare Marketing

Practicing ethical data use in healthcare marketing is nothing new. HIPAA laws have made healthcare professionals consider data privacy for decades. Whether they’re integrating medical records, patient portals, websites or CRMs, it’s always been important for those in the healthcare industry to ensure they are compliant with federal and state laws. The next step healthcare […]