On April 24th, President Joe Biden signed legislation including a provision that could lead to a ban on TikTok in the U.S. if the popular platform’s owner doesn’t sell its stake within the year.
Early last week, Google silently started testing a Short Videos tab on mobile device searches for select users. This tab pulls content relevant to a user’s search query from YouTube, TikTok, Instagram and other vertical video platforms.
The Internal Revenue Service (IRS), one of the most serious and traditionally bureaucratic government agencies, has recently embraced Gen Z’s social media culture, making waves on platforms such as Instagram and Twitter.
Want more web hits and clicks, but don’t know why your content is missing the mark? We’ve got three words for you – User-Generated Content.
If you work in social media or happened to be one of the billions of people using the internet on Thursday, July 6th, then you already know that all water cooler topics consist of Meta’s latest release: Threads. Many are already calling the app “Meta’s sassy response” to the latest disappointment from Twitter, which has […]
According to an article by CNN, it has been found that the average person can pay attention to a screen for 47 seconds before diverting their attention. That’s less time than it takes to warm up last night’s takeout. As marketing professionals, we have to adapt to this decreasing global attention span. We need to […]
A guide to vertical video alternatives for brands and marketers. By Chris Bell-Davis, Content Studio Creative Manager and Kayla Baugh, Content Studio Brand Manager The regulatory clock is ticking for social media giant TikTok. From the halls of the capitol to legislative bodies around the country – and even the globe – lawmakers are addressing […]
Chip Culpepper has been a staple at MHP/Team SI for decades. As a partner and Chief Creative Officer, Chip’s fingerprints are on many of our favorite projects – from commercials to interviews to branding and campaigns. As our Content Studio continues to explore how companies can best present themselves on social media, we thought it’d […]
Here at the MHP/Team SI Content Studio, innovation is practically our middle name. And we have to innovate because online content is quite literally always evolving. Every second of the day. We have to be on our experimental tiptoes watching all that happens each day. And your brand? It should be the same way. If […]
It’s no secret that video content is absolutely crushing the competition on social media. In fact, according to a Cisco study, 82% of all online content will be video content in 2022. If you’re not currently creating videos to share on social media, it’s time to start including them in your content strategy. Otherwise, you’re […]
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