Content Studio

What Can Brands Learn from Online Creators?

Here at the MHP/Team SI Content Studio, innovation is practically our middle name. And we have to innovate because online content is quite literally always evolving. Every second of the day. We have to be on our experimental tiptoes watching all that happens each day.

And your brand? It should be the same way. If your brand isn’t paying attention to what is being created online, then listen up. You can learn a lot just by observing online creators, whether those are other companies, brands or influencers. Staying on top of the game is essential. 

Keeping up with all of the change is constant, and our content studio is great at helping with that. In fact, we’re experts. We’re dedicated to helping brands think like “creators.” And we formed this unique studio to meet audiences right where they consume content – online!

So how does it work exactly? At MHP/Team SI, we approach companies and brands with creative concepts from an online user perspective. Our team is always thinking like a consumer. We dive into what’s really driving clicks and what seems to be getting the most buzz.

Our content studio creates stop-the-scroll-type-content that helps brands break through the clutter. Stunning videos. Rich content. Shareable conversations. Like, whoa. By adopting fresh methods and a new mentality, we’re able to breathe new life into our brands, both paid and organic, so you can see increased engagement and ROI with strategic social content. In other words, we work social media magic. 

By 2022, online videos will make up more than 82 percent of all consumer internet traffic. That’s 15 times higher than it was in 2017 (Cisco). Wow, right? And consumers are craving it. In fact, as of January 2018, 85 percent of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018).

Besides the fact that video is trending and driving the most engagement, what else can brands learn from online creators? Most of all, these online curators build communities, and we want to help your brand build its own community much like these influencers. Whether your industry is sports, healthcare, telecom, banking or something completely different, your audience matters. Our team at the content studio builds credibility so that your following comes back again and again. Sometimes without even realizing it. 

Did you know that in 2022, influencer spending is expected to grow to $4.14 billion, compared to 2021’s $3.69 billion? Influencers are everywhere in all categories, no longer restricted to merely fashion and beauty, and it’s important your brand embraces the trend. 

People follow influencers and brands because they value their expertise and unique perspectives. Everyone has something to say, it’s just a matter of how to engage an audience. The content studio works as the storyteller for your brand in unique ways for all online platforms, and we strive to build lasting relationships with those scrolling through, making consumers feel an innate part of the brand. This is how online creators capture attention – and keep it. Fresh, innovative content that makes for an excited audience. A community.   

Let our content studio reach new audiences for your brand and harness the power of e-commerce and shoppable social all at once. You will be surprised at what happens. 


Julie Wax