MHP/Team SI, a full-service, TraDigital™ advertising agency based in Little Rock, Ark., announces that it has hired Amanda Mauck as account strategy director. With more than 17 years of experience in healthcare marketing, Mauck joins the agency to support its exponential growth in the healthcare industry with an emphasis in the Memphis area.
“As we continue to fuel our services and reach in the healthcare industry, we are thrilled to have Amanda join our team of talented strategists,” said Lannie Byrd, chief operating officer at MHP/Team SI. “Amanda’s expertise in healthcare and marketing is an invaluable skill set to both our new and existing clients and to our award-winning account strategy team and will be invaluable as we continue to grow in the Memphis area.”
As account strategy director, Mauck works closely with the agency’s clients to develop strategic goals and priorities based on their business initiatives and translates these goals into successful marketing campaigns. Additionally, Mauck provides support to the agency as it continues to expand its expertise and offerings for its clients in the healthcare industry.
Raised in Tennessee, Mauck received a Bachelor of Arts in Journalism with a concentration in public relations at the University of Memphis. She then went on to receive a master’s in business administration from Christian Brothers University. Mauck is also a member of the Memphis chapter of the Public Relations Society of America (PRSA), an organization where she formally served as president and board member.
Before joining MHP/Team SI, Mauck worked at Methodist Le Bonheur Healthcare in Memphis, Tennessee starting as a marketing coordinator at Le Bonheur Children’s Hospital where she moved on to be its director of digital engagement. She then transitioned to Methodist Le Bonheur Healthcare’s corporate offices where she worked as its director of web and digital strategy. Additionally, Mauck was also an adjunct professor teaching social media and event management at the University of Memphis and marketing at Christian Brothers University.