While the trend of nostalgia has been gaining traction in American media over the last several years, its popularity increased during the pandemic. With extra time on our hands, many of us turned to familiar pastimes for a sure foundation, rediscovering the simple joys of our own “good ole days.” The funny thing about nostalgia […]
If you follow college sports, then you have likely heard of NIL (meaning name, image and likeness) and the opportunities it presents for both student-athletes and brands. Thanks to a combination of new state laws and NCAA legislation, brands have been testing uncharted territory by tapping college athletes for marketing campaigns. Some brands have utilized […]
2022: Here’s hoping it’s not 2020, too. While the COVID-19 pandemic drastically impacted the news landscape, it putting thousands of journalists out of jobs and dominating content for two years, savvy public relations practitioners know there is more to come in 2022. In this blog, the PR experts at MHP/Team SI identify three trends you […]