As a public relations director at a full-service marketing and advertising agency, I know firsthand how challenging it can be to consistently come up with creative and effective strategies for our clients. The industry continues to change and the speed of that innovation is reflected in the evolution of artificial intelligence, or AI. AI is […]
Public relations professionals know that pitching to the media is a crucial step in getting their client or organization’s message out to the public. But in today’s crowded media landscape, it can be challenging to grab the attention of busy journalists. In fact, a media colleague I know has an entire series on her social […]
I know, I know… 2023 feels like an eternity away. Isn’t it still 2020? But just like that feeling, time rolls on. We’re closing in on the final months of 2022 and you don’t want to be caught behind. At MHP/Team SI, our PR team keeps its ear to the ground for trends, tips and […]
While the trend of nostalgia has been gaining traction in American media over the last several years, its popularity increased during the pandemic. With extra time on our hands, many of us turned to familiar pastimes for a sure foundation, rediscovering the simple joys of our own “good ole days.” The funny thing about nostalgia […]
If you follow college sports, then you have likely heard of NIL (meaning name, image and likeness) and the opportunities it presents for both student-athletes and brands. Thanks to a combination of new state laws and NCAA legislation, brands have been testing uncharted territory by tapping college athletes for marketing campaigns. Some brands have utilized […]
2022: Here’s hoping it’s not 2020, too. While the COVID-19 pandemic drastically impacted the news landscape, it putting thousands of journalists out of jobs and dominating content for two years, savvy public relations practitioners know there is more to come in 2022. In this blog, the PR experts at MHP/Team SI identify three trends you […]